Owning a trademark registration provides several advantages, including:
- Ensures that there is no lookalike
impersonating your product or service in the market, eliminating the
possibility of having to rebrand
- Public notice of your claim of ownership
of the mark;
- A legal presumption of your ownership of
the mark and your exclusive right to use the mark nationwide in connection
with the goods/services listed covered by the registration;
- The ability to bring an action concerning
the mark at the Registry, itself, or at the Court;
- The use of the national registration as a
basis to obtain a regional or international registration;
- The ability to bring an action on
counterfeiting and other trade mark infringements at the INAE (National
Inspection of Economic Activities);
- The right to use the registration symbol
®;
- Provides nationwide priority over all
others who might seek to adopt the registered mark;
- Reduces significantly
the costs of enforcing trademark rights;
- Provides for enhanced protection against counterfeiters, cybersquatters, and importers of infringing products;
- Provides you with the tools to prevent someone using similar signs and riding off the back of your business.
For more information please contact Braz & Associados.
.jpg)
